We DEFY the standard to help you exceed it.
DEFY
Experiential & Guerrilla

Experiential & Guerrilla

Experiential & Guerrilla Marketing | Immersive, Bold Brand Campaigns

DEFY creates experiential and guerrilla marketing campaigns that spark conversations, captivate audiences, and build unforgettable brand moments.

Bold Marketing Experiences That People Remember

No more boring ads. Today’s audiences want to be entertained, engaged, and inspired. At DEFY, we specialize in guerrilla and experiential marketing and execute bold, immersive brand activations that cut through the noise, generate buzz, and build long-lasting emotional connections.

Why Experiential and Guerrilla Marketing Works

  • 35% of customers who try a sample purchase the product the same day
  • Creates share-worthy moments that spread organically
  • Builds emotional connections that increase loyalty
  • Converts brand impressions into real-world engagement
  • 9 out of 10 consumers trust peer recommendations over ads

What We Deliver

  • Creative Campaign Concepts ranging from bold street-level activations to fully immersive brand experiences
  • Event & Activation Production that include Pop-ups, stunts, installations, and interactive environments
  • Audience Engagement through storytelling, interactivity, and sensory design to make experiences unforgettable
  • Amplification by integrating social media, influencers, and press coverage to multiply impact
  • Measurement via tracking awareness, engagement, leads, and ROI