DEFY creates experiential and guerrilla marketing campaigns that spark conversations, captivate audiences, and build unforgettable brand moments.
Bold Marketing Experiences That People Remember
No more boring ads. Today’s audiences want to be entertained, engaged, and inspired. At DEFY, we specialize in guerrilla and experiential marketing and execute bold, immersive brand activations that cut through the noise, generate buzz, and build long-lasting emotional connections.
Why Experiential and Guerrilla Marketing Works
35% of customers who try a sample purchase the product the same day
Creates share-worthy moments that spread organically
Builds emotional connections that increase loyalty
Converts brand impressions into real-world engagement
9 out of 10 consumers trust peer recommendations over ads
What We Deliver
Creative Campaign Concepts ranging from bold street-level activations to fully immersive brand experiences
Event & Activation Production that include Pop-ups, stunts, installations, and interactive environments
Audience Engagement through storytelling, interactivity, and sensory design to make experiences unforgettable
Amplification by integrating social media, influencers, and press coverage to multiply impact
Measurement via tracking awareness, engagement, leads, and ROI